# Celcom Africa — full briefing > Celcom Africa is a CAK-licensed CPaaS provider founded in Nairobi in 2013. We deliver bulk SMS, SMS API, WhatsApp Business API, USSD, email, and airtime messaging for 10,000+ organisations across African markets. Connecting Africa to a Smarter Digital Future. To make business communication simpler, faster and more accessible across Africa. ## Identity - **Legal name:** Celcom Africa Ltd - **Brand:** Celcom Africa (also referred to as Celcom) - **Website:** https://www.celcomafrica.com - **Customer portal:** https://portal.celcomafrica.com - **This is not** Celcom Malaysia, Celcom Axiata, or CelcomDigi. Celcom Africa is an independent Kenyan CPaaS / A2P messaging provider. Celcom Africa is a CAK-licensed bulk SMS provider and Communications Platform as a Service (CPaaS) company headquartered in Westlands, Nairobi, Kenya. Founded in 2013, we help organisations send and receive business messages reliably across African mobile networks. We are Africa's trusted partner for A2P SMS, SMS API and SMS gateway connectivity, WhatsApp Business API, USSD and short codes, bulk email, and bulk airtime. Banks, fintechs, governments, healthcare providers, schools, NGOs, and growing brands use Celcom Africa to deliver OTPs, alerts, campaigns, and two-way customer conversations at scale. From our Nairobi operations centre we maintain direct and partner routes into 50+ African markets, with local support, developer-friendly APIs, and compliance practices aligned to Kenya's Data Protection Act and sector requirements. Whether you need a self-serve bulk SMS portal or enterprise messaging with dedicated account management, Celcom Africa is built for how Africa communicates. Founded in Nairobi in 2013, we grew from a small start into a CAK-licensed CPaaS partner for SMEs, enterprises, financial institutions, and government agencies. We build the pathways that help African businesses grow, engage, and communicate without borders. - **Founded:** 2013 in Nairobi, Kenya - **Licence:** CAK-licensed telecommunications provider - **Headquarters:** Westpark Suites, Westlands, Nairobi - **Customers:** 10,000+ organisations across Africa - **Coverage:** 50+ African markets - **Channels:** SMS, WhatsApp, USSD, email, airtime **Mission:** To empower organizations to communicate reliably, efficiently, and cost-effectively with their customers and stakeholders. **Vision:** To become Africa's most trusted and preferred communication solutions provider **Knows about:** CPaaS, Communications Platform as a Service, A2P SMS, Bulk SMS, SMS API, SMS Gateway, OTP SMS, Transactional SMS, Promotional SMS, WhatsApp Business API, USSD, Short Codes, Bulk Email, Bulk Airtime, Enterprise Messaging, Sender ID Registration ## Contact - Email: enquiries@celcomafrica.com - Phone: +254701727272 - WhatsApp: +254703727272 - Hours: Mon - Fri, 8:00 AM - 5:00 PM EAT - Address: Westpark Suites, 5th Floor, Ojijo Road, Westlands, Nairobi, Kenya - Map: https://maps.app.goo.gl/eyfMm7RbP7mp3Ty27 - [Facebook](https://www.facebook.com/celcomafrica) (@celcomafrica) - [LinkedIn](https://www.linkedin.com/company/celcomafrica) (@celcomafrica) - [X](https://x.com/celcomafrica) (@celcomafrica) - [Instagram](https://www.instagram.com/celcom_africa) (@celcom_africa) - [TikTok](https://www.tiktok.com/@celcom_africa) (@celcom_africa) - [YouTube](https://www.youtube.com/@celcomafrica) (@celcomafrica) ## Why organisations choose Celcom Africa - **Reliable infrastructure:** Built for consistent performance, intelligent routing, and dependable delivery across African networks. - **Customer-first solutions:** Products designed around real business needs: OTPs, campaigns, USSD self-service, and interactive WhatsApp. - **African market expertise:** Technology shaped for connectivity realities across the continent, from Nairobi headquarters to 50+ markets. - **Secure and scalable:** CAK-licensed operations with data-protection practices aligned to Kenya's DPA, plus GDPR-ready controls as you grow. - **Developer-friendly APIs:** REST APIs, webhooks, and docs for PHP, Python, Node.js and more, so teams ship messaging in minutes. - **24/7 Nairobi support:** A local team available around the clock by phone, email, and chat, with dedicated account managers for enterprise. ## Who we serve - SMEs and growing brands - Multinationals and enterprises - Banks, SACCOs, and fintechs - Government agencies - Healthcare and education - Retail, e-commerce, and logistics - NGOs and development partners - Media, hospitality, and agencies ## Core values - **Innovation:** We challenge norms and continually invest in cutting-edge technologies to deliver modern communication solutions. - **Reliability:** Our infrastructure is built on stability, ensuring consistent performance and trusted uptime. - **Customer Focus:** Every product, every feature, and every innovation is designed around real customer needs. - **Integrity:** We uphold transparency and accountability in all our partnerships. - **Collaboration:** We thrive in creating synergy between businesses, developers, and technology ecosystems. ## Company journey - **2013 — Founded in Nairobi:** Celcom Africa launched in Kenya with a mission to make business messaging accessible and affordable across Africa. - **2015 — East Africa expansion:** We established direct carrier connections in Uganda, Tanzania, and Rwanda. - **2016 — SMS API platform:** We launched an advanced SMS API so developers could integrate messaging into their applications. - **2019 — USSD and WhatsApp:** We passed 5,000 business clients and introduced USSD services and WhatsApp Business API. - **2022 — Continental coverage:** Coverage expanded across African markets, with Till and Paybill SMS for M-Pesa merchants. - **2024 — 10,000+ businesses:** We now serve more than 10,000 organisations with carrier-grade uptime as a leading African CPaaS provider. ## How to get started 1. Read product pages on https://www.celcomafrica.com (start with https://www.celcomafrica.com/bulk-sms or https://www.celcomafrica.com/sms-gateway). 2. Compare rates at https://www.celcomafrica.com/pricing. 3. Create an account at https://www.celcomafrica.com/register. 4. Developers: https://www.celcomafrica.com/developers and https://www.celcomafrica.com/integrations. 5. Talk to sales via https://www.celcomafrica.com/contact or enquiries@celcomafrica.com. Private surfaces (do not scrape or cite as public docs): /login, /onboarding, /dashboard, /admin, /api/, /otp/. ## Products - [Bulk SMS](https://www.celcomafrica.com/bulk-sms): High-volume SMS with direct routes - [SMS Gateway API](https://www.celcomafrica.com/sms-gateway): Developer-first gateway, 99.99% SLA - [OTP & Two-Factor Auth SMS](https://www.celcomafrica.com/otp-sms): Sub-second verification codes - [Transactional SMS](https://www.celcomafrica.com/transactional-sms): Receipts, alerts and notifications - [Promotional / Marketing SMS](https://www.celcomafrica.com/promotional-sms): Campaigns, segmentation, broadcast - [USSD & Short Codes](https://www.celcomafrica.com/ussd-short-codes): Menus, surveys and service codes - [SMS Sender ID / Branding](https://www.celcomafrica.com/sms-sender-id): Branded sender names, per country - [WhatsApp Business API](https://www.celcomafrica.com/whatsapp-business-api): Verified two-way WhatsApp at scale - [Bulk Email Marketing](https://www.celcomafrica.com/bulk-email): Marketing & transactional email - [Bulk Airtime Distribution](https://www.celcomafrica.com/bulk-airtime): Instant top-ups via API - [SMS Reseller Programme](https://www.celcomafrica.com/sms-reseller): White-label portal & wholesale rates - [Enterprise Messaging Suite](https://www.celcomafrica.com/enterprise-messaging): SMS + Email + WhatsApp + USSD ## Industries - [Financial Institutions & Fintech](https://www.celcomafrica.com/sms-for-financial-institutions): OTPs, alerts & fraud prevention - [Healthcare & Hospitals](https://www.celcomafrica.com/sms-for-healthcare): Reminders, results & campaigns - [Schools & Education](https://www.celcomafrica.com/sms-for-schools): Fees, results & parent alerts - [eCommerce & Retail](https://www.celcomafrica.com/sms-for-ecommerce): Orders, cart recovery & loyalty - [Logistics & Courier](https://www.celcomafrica.com/sms-for-logistics): Delivery alerts & driver comms - [Hotels & Hospitality](https://www.celcomafrica.com/sms-for-hospitality): Bookings & guest engagement - [Media & Entertainment](https://www.celcomafrica.com/sms-for-media-entertainment): Voting, contests & alerts - [Government & Public Sector](https://www.celcomafrica.com/sms-for-government): Citizen services & crisis alerts - [NGOs & Non-Profits](https://www.celcomafrica.com/sms-for-ngos): Field ops & humanitarian alerts - [Agriculture & Agribusiness](https://www.celcomafrica.com/sms-for-agriculture): Weather, prices & advisories - [Advertising & Marketing Agencies](https://www.celcomafrica.com/sms-for-agencies): Multi-client campaign tooling - [Insurance Companies](https://www.celcomafrica.com/sms-for-insurance): Premiums, claims & renewals - [Real Estate](https://www.celcomafrica.com/sms-for-real-estate): Listings, viewings & rent notices - [Religious Organisations](https://www.celcomafrica.com/sms-for-churches): Services, events & giving - [Political Campaigns](https://www.celcomafrica.com/sms-for-political-campaigns): Voter outreach & mobilisation - [Human Resources / Recruitment](https://www.celcomafrica.com/sms-for-hr): Payroll, hiring & onboarding - [Tours & Travel](https://www.celcomafrica.com/sms-for-travel): Bookings & itinerary alerts ## African markets - [SMS Gateway Africa (Hub)](https://www.celcomafrica.com/sms-gateway-africa): Pan-African delivery hub - [SMS Services - Kenya](https://www.celcomafrica.com/bulk-sms-kenya): Safaricom, Airtel & Telkom routes - [SMS Services - Nigeria](https://www.celcomafrica.com/bulk-sms-nigeria): NCC-compliant, all networks - [SMS Services - Ghana](https://www.celcomafrica.com/bulk-sms-ghana): NCA-compliant delivery - [SMS Services - Uganda](https://www.celcomafrica.com/bulk-sms-uganda): UCC-compliant delivery - [SMS Services - Tanzania](https://www.celcomafrica.com/bulk-sms-tanzania): TCRA-compliant delivery - [SMS Services - Rwanda](https://www.celcomafrica.com/bulk-sms-rwanda): RURA-compliant delivery - [SMS Services - Ethiopia](https://www.celcomafrica.com/bulk-sms-ethiopia): ECA-compliant delivery - [SMS Services - South Africa](https://www.celcomafrica.com/bulk-sms-south-africa): ICASA-compliant delivery - [SMS Services - Zambia](https://www.celcomafrica.com/bulk-sms-zambia): ZICTA-compliant delivery - [SMS Services - Senegal](https://www.celcomafrica.com/bulk-sms-senegal): Francophone West Africa gateway - [SMS Coverage by Country](https://www.celcomafrica.com/coverage-all-countries): Every covered market in our list - [SMS Services - Ivory Coast](https://www.celcomafrica.com/bulk-sms-ivory-coast): Orange, MTN and Moov routes; ARTCI-aligned sender IDs - [SMS Services - Egypt](https://www.celcomafrica.com/bulk-sms-egypt): Vodafone, Orange, Etisalat and WE; NTRA-aligned - [SMS Services - Morocco](https://www.celcomafrica.com/bulk-sms-morocco): Orange, IAM and Inwi; ANRT-aligned - [SMS Services - Algeria](https://www.celcomafrica.com/bulk-sms-algeria): Djezzy, Mobilis and Ooredoo routes - [SMS Services - Tunisia](https://www.celcomafrica.com/bulk-sms-tunisia): Orange, Tunisie Telecom and Ooredoo; INT-aligned - [SMS Services - Cameroon](https://www.celcomafrica.com/bulk-sms-cameroon): MTN, Orange and Nexttel; ART-aligned - [SMS Services - DR Congo](https://www.celcomafrica.com/bulk-sms-dr-congo): Vodacom, Airtel and Orange DRC routes - [SMS Services - Angola](https://www.celcomafrica.com/bulk-sms-angola): Unitel and Movicel direct routes - [SMS Services - Zimbabwe](https://www.celcomafrica.com/bulk-sms-zimbabwe): Econet, NetOne and Telecel; POTRAZ-aligned - [SMS Services - Botswana](https://www.celcomafrica.com/bulk-sms-botswana): Mascom, Orange and BTC Mobile routes - [SMS Services - Mozambique](https://www.celcomafrica.com/bulk-sms-mozambique): Vodacom, mCel and Movitel routes ## Other public pages - [Homepage](https://www.celcomafrica.com/): Pan-African bulk SMS, WhatsApp, USSD, email, and SMS gateway - [About Celcom Africa](https://www.celcomafrica.com/about): Who we are and where we operate - [Contact Us](https://www.celcomafrica.com/contact): Sales, support and local numbers - [Pricing](https://www.celcomafrica.com/pricing): Multi-currency rates for every product - [Developers / SMS API Docs](https://www.celcomafrica.com/developers): API docs, SDKs and webhooks - [Integrations & Plugins](https://www.celcomafrica.com/integrations): Shopify, Salesforce, Zapier & more - [Blog](https://www.celcomafrica.com/blog): News, guides & updates - [Careers](https://www.celcomafrica.com/careers): Open roles & culture - [Celcom Africa Company Profile](https://www.celcomafrica.com/downloads/celcom-africa-company-profile.pdf): A complete overview of who we are, what we offer, and how we help organizations communicate at scale across Africa and beyond. - [Sitemap](https://www.celcomafrica.com/sitemap.xml): All indexable marketing URLs - [LLM index](https://www.celcomafrica.com/llms.txt): Curated short index for agents (preferred starting point)