Short Codes & USSD Services

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Short & USSD code; short codes are special telephone numbers, significantly shorter than full telephone numbers, that can be used to address bulk SMS messages from certain service providers' mobile phones or fixed phones. Widely used for value-added services such as television program voting, ordering ringtones, charity donations and mobile services. USSD stands for Unstructured Supplementary Service Data, an interactive GSM communication Service. USSD allows interactive, 2-way communication between subscribers and applications. It provides a quick way of reaching and communicating with your clients.

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We have three types of short codes:

a. Platinum numbers -
Short code constituting quadruple numbers i.e. 2222, 5555, 8888, Numbers with religious significance e.g. 786x, Special business numbers e.g. vision 2030, 5040
b. Golden numbers -
These are Short code starting or ending with triple digits e.g. 2227, 1117, 8880, 4000 etc.
c. Normal numbers -
These are shortcodes that have no curtain sequence.e.g. 52505, 22138, 21441

The above short code categories are further divided in to two as below:

Dedicated Short code -
This code is independently owned by a said client and can be linked to a database to provide response on request or queries for particular information.
It gives room for up to 1000 key words and can therefore be used for a multiple of activities based on a client’s needs.
Shared Short Code -
These codes are owned by the PRS Company providing the bulk SMS solution and are rented out to the other companies or individuals. They are cheaper, less complex and non -expansive compared to dedicated short codes. For instants, bulk SMS campaigns for marketing purposes or providing information to clients upon their request.
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When Should I Use a Short Code?



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