SMS Solutions for AgenciesSMS for Agencies
Run client campaigns, OTP and notifications from one stack - without mixing every brand onto a single sender ID.
Run client campaigns, OTP and notifications from one stack - without mixing every brand onto a single sender ID.
Trusted across African enterprises
Trusted by Aar, Bidco, Creditinfo, Devki, Dhl, Kengen, Kimisitu, Muthokinju, Pathcare, Premier Hosp, Royal Milk, Safeboda, U&I Microfinance, Unaitas, Unicef, Username, Usernamesacco, Yego
Use cases
How agencies use business messaging
Messaging workflows this sector actually runs - then the Celcom product that delivers each one.
Client campaigns
Promotional sends per brand with consent.
Promotional SMS for agency campaignsClient transactional
OTP and alerts on behalf of client apps.
OTP SMS for client applicationsReseller operations
Margin and seats for multi-client books.
SMS reseller for agenciesAPI access
Connect each client's product to Celcom.
SMS API for agency platforms
Communication workflow
Agency campaign workflow
- 1Brief
- 2Sender ID
- 3Audience
- 4Send
- 5Report
Integration
Connect agency tools to Celcom
Your campaign or client portal triggers Celcom per brand, with separate sender IDs and reporting.
- Agency / client portal
- Celcom API
- SMS / WhatsApp
- End customer
Why Celcom
Why Celcom for agencies
- Multi-client sender IDs and reporting
- Reseller options for margin
- Campaign and transactional routes on one stack
- WhatsApp plus SMS for client mixes
- African coverage for regional retainers
African markets
Clients across African markets
Deliver in Kenya, Nigeria and pan-African campaigns from one integration.
Built for marketing consent and anti-spam regulations
Agency SMS campaigns must comply with consumer protection rules, anti-spam marketing consent requirements, and data protection laws in every client market. Celcom Africa provides consent management, opt-out handling, and DND compliance tools so your client campaigns meet regulatory requirements across Africa.
- Client billing support
- Agency wholesale rates
- API for client integrations
Frequently asked questions
Can each client have its own sender ID?
Yes. Register sender IDs per brand and keep reporting separated.
Can we resell capacity?
SMS reseller accounts support multi-client books with their own seats and margins.
Can campaigns and OTPs run together?
Promotional and transactional/OTP traffic use separate route profiles on the same account.
Partner with Celcom Africa
Talk to our agency partnerships team.