SMS Solutions for eCommerce & RetailSMS for eCommerce
Online stores and retailers need customers to know when an order is placed, paid, packed and delivered - and a way to recover carts and announce offers without waiting on an app install.
Online stores and retailers need customers to know when an order is placed, paid, packed and delivered - and a way to recover carts and announce offers without waiting on an app install.
Trusted across African enterprises
Trusted by Aar, Bidco, Creditinfo, Devki, Dhl, Kengen, Kimisitu, Muthokinju, Pathcare, Premier Hosp, Royal Milk, Safeboda, U&I Microfinance, Unaitas, Unicef, Username, Usernamesacco, Yego
Use cases
How ecommerce teams use business messaging
Messaging workflows this sector actually runs - then the Celcom product that delivers each one.
Order confirmation
Instant purchase confirmation the moment checkout completes.
Transactional SMS for order confirmationsPayments and OTP
Checkout verification that reduces fraud on high-value orders.
OTP SMS for checkout authenticationDispatch and delivery
Shipped, out-for-delivery and delivered updates as the parcel moves.
Delivery-update SMS for shoppersCart recovery and offers
Abandoned-cart reminders and consented flash-sale campaigns.
Promotional SMS for cart recovery and campaignsConversational commerce
Order queries and returns on WhatsApp.
WhatsApp Business API for shopper supportStore integration
Shopify, WooCommerce and custom checkouts triggering Celcom events.
Ecommerce platform integrations
Communication workflow
Ecommerce customer journey
- 1Order
- 2Confirmation
- 3Payment
- 4Dispatch
- 5Delivery
- 6Post-purchase
Products
Celcom solutions for ecommerce communication
Integration
Connect your store to Celcom
Order, payment and fulfilment events in your shop become SMS and WhatsApp updates for the customer - without a separate broadcast tool for transactional traffic.
- Shop / ecommerce platform
- Celcom API
- SMS / WhatsApp / Email
- Customer
Why Celcom
Why Celcom for ecommerce
- Automated order, payment and delivery notifications
- OTP at checkout to reduce fraud
- Cart recovery and promotional campaigns with consent
- Plugins for Shopify and WooCommerce plus a full API
- Routes across African networks, including feature phones
- Transactional traffic separated from marketing sends
African markets
Reach shoppers across Africa
Serve customers in Kenya, Nigeria, Ghana, South Africa and beyond from one messaging account.
Built for consumer protection and data privacy
Ecommerce messaging must respect customer consent and data protection requirements. Celcom Africa supports opt-in management for marketing messages, transactional exemptions for order updates, and data handling aligned with consumer protection authorities and regional privacy laws including Kenya's DPA 2019, Nigeria's NDPR, and South Africa's POPIA.
- Flash sale campaigns
- Shopify & WooCommerce plugins
- OTP at checkout
Frequently asked questions
Can order and delivery notifications be automated?
Yes. Connect Shopify, WooCommerce or your custom checkout so confirmation, dispatch and delivery events send SMS or WhatsApp automatically.
Can we recover abandoned carts over SMS?
Yes. Promotional SMS and consented campaigns can remind shoppers about items left in the cart, separate from transactional order traffic.
Do you support OTP at checkout?
OTP SMS verifies the shopper's phone on high-value orders and reduces fraud without requiring an app.
Can we message customers in more than one African country?
One Celcom account covers Kenya, Nigeria, Ghana, South Africa and other markets, with local sender ID rules per country.
Boost your ecommerce conversions
Connect your store and start sending order and cart recovery SMS today.